Many startups and even established businesses often feel lost and wish they had a straightforward guide—a kind of “holy grail” book—that tells them what to do and what to avoid in running their business. Recognizing this need, the DG/CEO, Mr. Charles Odii created the “21 Questions on Entrepreneurship: A Practical Guide to Starting and Running a Business” course. This course offers key insights to help entrepreneurs confidently start, manage, and grow their businesses in today’s competitive market.

This free, in-depth course is designed for entrepreneurs looking to start or expand their businesses. Divided into ten comprehensive sections, it covers the fundamentals of entrepreneurship while addressing practical issues such as avoiding common legal pitfalls and transitioning from a day job to full-time entrepreneurship.

Each module focuses on key aspects of entrepreneurship, including:

Writing a Business Plan: Understand the importance and use of a business plan. Learn how to craft a solid business plan that outlines your vision and strategy.

Starting with Zero Naira: Tips on how to launch a business with little to no capital.

Business Model: Know the different types of business models and how to choose the right one that aligns with your goals.

Cost-Effective Marketing Strategies: Discover practical marketing tactics that every small business can adopt without breaking the bank.

Attracting Funding: Know the strategies to secure funding for your business, from grants to investors.

Business Partnerships: Learn the importance of forming strategic business partnerships and how to choose the right partners for growth.

Legal Mistakes Small Business Make: Get to know the common legal issues faced by small businesses and how to navigate them effectively.

Identifying the Right Moment to Leave Your Job: Gain guidance on when and how to move from working for someone else to becoming your own boss.

Entrepreneur Checklist: Learn how to write a comprehensive checklist of tasks and considerations every business owner must keep in mind.

This course is your all-you-need-to-know guide to starting and managing a business, designed to maximise your growth potential.

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